Developers know that building the app is only half the battle, with app marketing being very important to get people using it. Here are ways you can start marketing your mobile app. The development of ...

Practical mobile app marketing strategies for early stage apps to boost acquisition, improve retention, and measure ...

Retargeting is a critical component of any mobile marketing strategy in 2022, especially in an extremely crowded marketplace where everyone is competing for user attention. A solid retargeting ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

Editorial Note: Talk Android may contain affiliate links on some articles. If you make a purchase through these links, we will earn a commission at no extra cost to you. Learn more. The Android app ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released its State of Gaming App Marketing for 2023, an in-depth report on key gaming trends for app developers, marketers and game studios to utilize ...

Earlier this year, Paul Hudson asked me to answer a few questions about app marketing for a book he was writing called Everything But the Code. The book is finished now, and it’s full of great advice ...

Viki Zabala is director of marketing at Fiksu, developer of the award-winning Fiksu for Mobile Apps Marketing Platform. To be successful, users must discover your game, install and then engage with it ...

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer’s 2025 State of eCommerce App Marketing report reveals a dramatic shift in global growth strategy: China-based eCommerce apps, now responsible for 85% of ...

Entravision (NYSE:EVC) completes acquisition of BCNMonetize, a leading global mobile app marketing solutions company headquartered in Barcelona. The acquisition expands company’s geographic presence ...