TL;DR: CD Projekt's transmedia "franchise flywheel" strategy has generated nearly $50 million in additional revenue through TV shows, merchandise, and unique products for Cyberpunk 2077 and The ...

Sometimes in the never-ending progression of technology, people take wrong turns. They pursue dead-ends they believe represent a bright future, often in spite of obvious indications to the contrary.

In 1994, multimedia discs—from encyclopedias to magazines—flooded the market, and felt like the future. It was fun while it lasted. At the time, it was the CD-ROM that had captured the imagination of ...