Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...
Did the Polar Bear defect? Find out how Pepsi’s 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history. Pepsi’s 2026 Super Bowl ad features Coke’s ...
Holidays are coming! Indeed, it was the case, but Coca-Cola failed to impress many when it dropped an upgraded version of its 'Holidays Are Coming' campaign for its 2025 Christmas advertisement. The ...
The estate of Johnny Cash is taking Coca-Cola to court, claiming that the global soft drink company used the legendary musician’s voice in an advertising campaign without permission. A lawsuit, filed ...
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