Are you a print subscriber? Activate your account. By Tim Nudd - 3 min 36 sec ago 48 min 36 sec ago By Ewan Larkin - 3 hours 48 min ago By Rachel Caggiano - 3 hours 48 min ago By Ewan Larkin - 4 hours ...

Community presence: In 2025, Maestra expanded its presence across the DTC ecosystem with an active schedule of conferences and trade shows – including Shoptalk, eTail, eCommerce Summits, Grow ...

In 2023, pharma became the second-largest industry for ad spending in the US, with top brands spending millions each month on T.V. commercials alone. And that’s before considering the spend on other ...

Are you a print subscriber? Activate your account. By Erika Wheless - 3 min 42 sec ago By Brian Bonilla - 57 min 10 sec ago By Tim Nudd - 1 hour 26 min ago By Jon Springer - 3 hours 57 min ago By ...

DTC brands made a name for themselves as high-performance marketers through direct response campaigns on social platforms, especially Facebook. They were laser-focused on performance, identifying the ...

PVH Corp. has achieved solid growth through its DTC strategy, with a 10% increase in DTC sales, particularly in digital commerce. PVH's effective global marketing campaigns, including collaborations ...

In a 2024 independent physician survey, OptimizeRx found that 70% of respondents agreed (or strongly agreed) that synchronizing HCP and DTC marketing streamlines patient care, but only 13% see that ...