Over the past few months, I have witnessed independent developers losing money on analytics subscriptions that they hardly ever use. This is the unpleasant reality: a free app analytics tool that is ...

Sun Tzu said, “If you know the enemy and know yourself, you need not fear a hundred battles.” Today’s inbound marketing experts are great at the “know yourself” part, but every now and then “knowing ...

The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Strategic planners consider external factors, such as the competitive environment, in addition to internal factors when crafting strategic plans. Competitive analysis involves taking stock of the ...

Competitive analysis tools are all about taking advantage of current search and internet technologies to gain an edge over competitors. They provide valuable insight into keywords, page ranks and ...

Marketing is about learning from experiences and improving, but you don’t have to rely only on your company’s experiences. Competitor intelligence offers valuable insights for your brand, and since ...

Amazon has two Alexas in its family: the intelligent voice agent that is popping up everywhere, and Alexa.com, a subsidiary which provides competitive analysis about any web site. Today, the latter ...

SpyFu helps marketing professionals, SEO experts, and business owners with deep insights into the SEO industry. At its core, SpyFu specializes in competitor analysis and helps find those keywords that ...

As the job market continues to evolve, the cost of living, salaries, and benefits are all rising globally. This quick evolution presents a difficult challenge for hiring managers and HR reps who want ...