Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...

Google is now advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and ...

Adweek reported that Google told agencies it plans to bring ads to the Gemini app in 2026. Google’s Dan Taylor and the AdsLiaison account publicly pushed back on the story. The dispute highlights the ...

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.

Google has released version 2.11 of the Google Ads Editor, which includes over 15 new features and removes a couple of older features. The full list of features is below, as Google posted on its site.