Tubi Unveils F1 Altcasts in Apple Deal, New Interactive Ad Formats

Tubi is racing to meet new advertisers. The Fox-backed free streaming service on Tuesday unveiled a new alliance with Apple ...
MediaPost

Could Reddit Interactive Ads Reduce Zero-Click Search Stress?

Reddit introduced "Interactive Ads" this week -- a new ad unit that allows brands to build custom and immersive experiences for redditors on the platform. The advertising unit goes beyond static ...
adexchanger

This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...
Business Wire

Fubo Debuts Four New Interactive CTV Ad Formats Including Transactional and Gamified Ads

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad ...
MediaPost

Lyft Creates Interactive Ad Unit With Haptics App Feature

Some may think autonomous vehicles will stifle the growth of ride-share companies like Lyft and Uber, but actually it’s the opposite as other companies begin 2026 by creating new types of advertising ...