Forbes contributors publish independent expert analyses and insights. Hersh Shefrin analyzes how psychology impacts markets and policy. This article is more than 3 years old. The inflation which ...
Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...
Learn how Nobel Laureate Daniel Kahneman's work in behavioral economics revolutionized the understanding of human ...
In financial decision-making, System 1 often dominates, especially during periods of uncertainty or market stress. While ...
For roughly two decades, the new science of behavioral economics has been challenging what economists call “rational choice theory.” Rational choice theory described that primate species called Homo ...
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