Hosted on MSN

LEGO debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...
Hosted on MSN

“Everything we have done still is part of the system” — Lego's chief product officer on how smart bricks are expanding, not replacing physical play

Heading into CES 2026, Lego teased that it would be hosting a keynote – but now that the dust has settled, it’s clear the company used the stage to unveil its biggest change to the Lego brick since ...
Dezeen

Lego releases "ground-breaking" responsive Smart Brick system

Toy manufacturer Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines with built-in sensors and a tiny speaker at this year's Consumer Electronics Show in Las ...
nerdist

Introducing LEGO SMART Play: The Most Exciting Evolution in Screenless Play Ever

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...
nerdist

LEGO SMART Play Offers Incredible VALUE In Addition to Innovative Fun, Shares The LEGO Group

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement through the ranks of the mighty brick’s many fans. In a bold, innovative move, ...