Discover how MCF and MCM, essential units of natural gas measurement, differ and influence energy measurement in the U.S. and Europe.

DAX, the audio SSP and sales company, is working to prove that fragmented audio inventory can deliver scale and outcomes for ...

In addition to performance improvements, the 8.0 device was built to handle the full range of conditions found at landfill ...

A shift is underway in marketing measurement, accelerated by the collapse of the deterministic model and the rise of AI-powered ad platforms.

As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset ...

An 80 GHz FMCW radar level meter expands precision level monitoring for liquids, slurries and bulk solids with long-range ...

Brands advertising on Roblox can now measure campaigns using the same benchmarks EDO applies to linear and streaming TV.— ...

While retailers rush to launch new ad formats and in-store screens, brands have a simpler request: prove that their advertising works. With Circana’s acquisition of Nielsen’s Marketing Mix Modeling ...

AudienceProject has expanded its cross-media measurement platform through a new direct integration with Pinterest, enabling ...

Researchers in Japan have developed a microwave-based plasma measurement system capable of simultaneously monitoring ...

The World Out of Home Organization has launched Version 2.0 of its Global OOH Audience Measurement Guidelines, which includes ...