SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 to 10,000 sites.

LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows. Traffic from large language models (LLMs) doesn’t convert ...

Organic search visibility is a measure of how often a website appears in unpaid (organic) search results on Google and other search engines. High organic search visibility means a site ranks well and ...