In a material development that will likely have a big impact on online business models, Google is no longer proposing to deprecate third-party tracking cookies in its Chrome browser. Instead, it ...

The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app ...

Google’s Chrome Privacy Sandbox aims to offer an alternative for a cookie-free future, built on privacy principles defined by the Chrome team, with browser ...

Google’s latest update to its Privacy Sandbox comes at a critical juncture as the company rethinks its approach to phasing out third-party cookies from its Chrome ...

(Reuters) - Smaller ad-tech firms are raising competition concerns over Google's long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant ...

Cookie deprecation has once again been kicked down the road. So how are the industry preparing for the drawn-out demise? Is privacy still a priority? John Still asks an expert panel. So, cookie ...

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Third-party cookies are almost gone, and this time for real—in ...

IAB Tech Lab, an ad-tech industry trade group funded by its members, has identified major challenges in support of Google’s Privacy Sandbox tool as Alphabet’s ...

Add Yahoo as a preferred source to see more of our stories on Google. In a material development that will likely have a big impact on online business models, Google is no longer proposing to deprecate ...

In a material development that will likely have a big impact on online business models, Google is no longer proposing to deprecate third-party tracking cookies in its Chrome browser. Instead, it ...