Meta Platforms’ creator-focused tools, especially its Edits app, now account for nearly 10% of daily Reels views, tripling usage from the prior quarter. The surge comes amid fierce competition from ...

Instagram is making another big change, and this one is all about control. Instagram’s new update gives users more direct control over their Reels feed. Instagram says the goal is to make ...

Mark Zuckerberg's company has put a lot of emphasis on short-form videos, even giving creators thousands of dollars for bounties on Reels view counts. No more. Reading time 2 minutes Facebook and ...

Ever scroll through Instagram and wonder why certain Reels just take off while yours sit there collecting dust? The algorithm basically ignores content that doesn't already have some action going on.

Meta reel-y wants to monetize Reels. (Sorry, had to.) Now that the company has abandoned its metaverse plans, it’s getting back to its bread and butter: advertising ...