Prepare for a significant uptick in retail sales, projected to surge by 4% to 6% and reach an impressive $5.13 trillion to $5.23 trillion, as shown by Fo rbes. This paints a compelling picture of ...

WESTPORT, Conn. -- Manufacturers have a long way to go when it comes to marketing their brands effectively at retail, according to results of a survey of retail marketing executives issued last week.

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for accountable performance are reshaping how retailers plan, execute and evaluate ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should be laid out, what employees should be hired, and more. However, retail ...

Overview:Modern retail success blends strategy, data, and human connection to create meaningful in-store and digital ...

Mike Tippets, VP at Hughes, has a dynamic and passionate vision of digital transformation and communication for 21st-century businesses. Digital citizens prefer to shop online. However, consumers are ...

The key to learning how to grow a retail business is by being in the right place at the right time, establishing solid connections with customers, executing brand and marketing functions, and ...

Info-Tech Research Group's latest research delves into the transformative power of Generative AI (Gen AI) for retail marketing strategies. Highlighting the challenges and opportunities marketers face, ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

Editor’s note: This article draws on insights from a Grocery Dive and Marketing Dive co-hosted virtual event panel. You can register here to watch a replay of the full event, “How to Navigate and ...