Previously available solely as an untargeted national takeover, they will now be made available to purchase programmatically via the platform. Custom-built for the redesigned feed-based Discover ...

A suite of Ad Manager tools are now finally live, having been in the works for a few months. To get started brands need only fill out a quick form. From a web browser, SMEs can import brand assets and ...

It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...

Add Yahoo as a preferred source to see more of our stories on Google. Snap took the wraps off new advertising initiatives at its 2023 NewFronts presentation for marketers in New York — including ...

Snapchat has launched an in-app integration with WooCommerce, allowing businesses using the popular ecommerce platform to tap into Snapchat Ads for more seamless consumer targeting. According to a ...