Sony announced its next generation RGB LED backlighting technology and it could bring TV picture quality to a whole new level of performance. At CES earlier this year, Samsung and Hisense both ...

Sony’s True RGB TVs are nearly here, and we got to spend some quality time with them in Tokyo. Here are our initial thoughts. At an event at Sony’s TV headquarters in Tokyo last month, we were treated ...

Sony Bravia 8 II and Bravia 5 (review) were the top OLED and Mini LED TVs, respectively, in last year's Digit Zero1 Awards.

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The 75-inch Sony Bravia 9 is on sale for $2,498, down from its usual $3,499 price; a strong pick for bright living rooms, ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The Sony Bravia 9 II True RGB TVs are finally here – along with full details on what Sony ...

Sony’s 2026 home theater lineup includes the new BRAVIA 9 II, BRAVIA 7 II, BRAVIA 8 II, and Theater Trio. Here’s what True RGB brings to the table and which products stand out in the company’s latest ...

Sony's TV refresh combines everything under the ‘Bravia,' with a new Bravia 3, 7, 8, and 9 TV selection that still includes the A95L QD-OLED as a solid choice. Reading time 5 minutes Sony’s latest TVs ...

For 2026, Sony is coming out with a new TV backlight, which it's been working on for several years. The company claims its True RGB technology will let its TVs produce "purer color, greater brightness ...

The flagship Bravia 9 offers Sony’s most advanced Mini LED backlight system yet and sounds like one of those TVs you’ll need to see to believe. The flagship Bravia 9 offers Sony’s most advanced Mini ...

“It’s time to reintroduce HDR,” according to Sony’s chief distinguished engineer, Toshiyuki Ogura, who has been working with and developing HDR (high dynamic range) technology since its inception.