Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. Subscribe to our newsletter for ...

Add Yahoo as a preferred source to see more of our stories on Google. Today’s kids have more language and support to talk about their feelings, thanks to shifts in parenting, schools, and mental ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

I was shaking my head at a few recent interactions with younger people and their obsession with screens. Then I felt like my parents ("Back in my day ...") and decided maybe it was time to reframe my ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

Gracenote study finds younger users increasingly rely on AI chatbots for content discovery, but trust in AI-generated results ...