Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...

Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

The AI marketing boom is here ... to an extent. Marketers remain wary about adopting agentic AI tech and tapping AI-generated influencers.

90% of HVACR leads happen over the phone. Use tools like CallRail or Google’s own call forwarding to track which specific keyword generated which phone call. If you don't know that "furnace repair" is ...

Reddit integration with Innovid enables creative trafficking, campaign setup, delivery, measurement, and optimization alongside major social platforms.

Actual SEO Media, Inc. examines how Google Ads’ intent-first model and automation are reshaping paid search strategy ...

Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced the general availability (GA) of full Reddit ads management within ...

The new release from the Orlando marketing agency provides a practical framework for brands and agencies seeking ...

GreenBanana SEO provides search optimization services focused on improving visibility in AI-driven and traditional search ...

Kana, a new AI marketing startup from the founders of Rapt and Krux, has raised $15 million to build customizable, agent-based marketing tools.

National digital marketing agency recognized for ethical leadership, transparency, and client-first performance in ...