Most companies don’t actually want “more followers.” They want trust. Because today, social media is the search engine. Before someone books a call, fills out a form, or buys from you… they’re checking your content. They’re asking: Do these people know what they’re talking about? Do I feel familiar with them? Can I trust them? The companies winning right now aren’t posting for vanity metrics. They’re leveraging their existing resources, knowledge, and people to show up consistently and build cre
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Girl Power Loved my conversations last week at the 2026 ORCAA Global Symposium in Las Vegas. ORCAA Global continues to bring together some of the best clinicians in the world, and their lineup of presenters truly reflected that. During the event, I had the opportunity to spend time with Athena Goodarzi, MS, DDS who is making history as the first woman on ORCAA Global’s faculty to teach full-arch dentistry. What stood out most wasn’t just her clinical excellence, but her message. She spoke about
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Trust on social media doesn’t happen by accident. There are a few factors that can accelerate how quickly a company builds trust with its audience: • Relatable content When your content shows you truly understand the problems your audience faces, trust grows faster. • Authenticity People can tell when content is real and when it’s forced. Take the time to be honest, human, and genuine. • Frequency & reach The more often someone sees your brand and the more places they see it the faster familiari
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Are You Sharing What People Can Expect When They Work With You? We spend a lot of time and effort creating content that tells people who we are and what we offer and that’s incredibly important. But once a prospective client, patient, or customer feels warmed up to your message and is ready to reach out… what’s next? One of the most effective (yet often overlooked) ways to build deeper connection is to create a simple “What to Expect” video. When clients visit my Content Studio, one of the first
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