They turned a simple jump challenge into a marketing machine that pulls crowds and pumps out viral videos. Customers become the proof and the message becomes impossible to ignore. When you show why you’re different instead of saying it, people buy faster. | Jon Davids

3.6M views · 205K reactions | the 90’s country music challenge reminded me (and by the comments, a lot of you) how much i loved this song!! i couldn’t resist grabbing greg for a little backstage jam before for the show yesterday… (ignore shamus rushing us in the background ) #strawberrywine #cover #backstage #thestorysofartour #countrymusic #90s #deanacarter #throwback | LeAnn Rimes | Facebook